Layla heads the agency’s creative output across brand, motion, content, and design. She joined as CCO in 2021 after 15 years in regional creative leadership, including senior roles at BBDO Dubai and TBWA Raad.
She leads creative direction on our largest client engagements, oversees the in-house studio in Dubai, and sets the creative standard the team operates against. She’s especially known for finding the simple, distinctive creative idea inside a complex brief.
Layla is also the agency’s voice on Arabic and bilingual creative production — making sure our work is culturally fluent, not just translated.