Karim has spent his career at the intersection of brand strategy and performance marketing — first as Head of Digital at one of the GCC’s largest retail groups, then leading growth at two regional tech companies, before founding Digitecultra in 2018.
He oversees the agency’s overall strategy, founder-led client relationships, and the senior practitioners across all 8 disciplines. His operating principle is simple: every marketing dollar should be traceable to a business outcome, or it shouldn’t be spent.
Karim writes occasionally about agency economics, GCC marketing benchmarks, and what AI means for the next decade of growth work.